As the market for indoor plants continues to experience phenomenal double-digit growth, Woodlodge is rebranding its indoor pot collection – to be called Root – while expanding its product offering to incorporate fresh new designs that will help retailers to grow category sales.
Woodlodge has expanded its flagship Heritage Garden range of classic containers, offering retailers additional opportunity to drive sales of pots and containers this spring.
The Heritage Garden line-up, an iconic range with proven sales appeal, is inspired by traditional horticulture and the nation’s love of gardens. It is one of the most instantly recognisable brands of prestigious containers, combining classic design with contemporary style.
Michael Wooldridge, Managing Director at Woodlodge, said: “Garden centres are reporting strong spring sales, with favourable weather over Easter underpinning retailers’ confidence in the season. We know that our flagship Heritage Garden Pottery range is highly regarded by consumers, and expansion of the range for 2019 hands retailers the opportunity to further grow sales, with new lines that appeal to shoppers of all ages.”
Tudor Terracotta Pots sporting the Heritage Garden Pottery logo will up the stakes in terms of sales appeal and ability to clock-up impulse sales. Made from the highest quality clay, Tudor pots offer the potential to create a timeless display in any garden space. Their classy design holds broad appeal across a wide spectrum of customers - from traditional shoppers looking for terracotta to enhance mature gardens, to first-time consumers seeking stylish pots for urban entertaining areas.
Retailers have a handy new tool to help drive demand for container gardening with the introduction of ‘virtual sales assistants’ – expertly crafted POS that provides shoppers with the confidence to make informed purchases.
Woodlodge’s inspirational and colourful POS boards will guide novice gardeners who aspire to grow flowers and edibles in containers, but lack the crucial gardening know-how needed to turn their ambitions into reality.
The consumer engagement boards, available now to place in-store, are packed with easy-to-follow, jargon-free advice, giving shoppers the confidence to make purchases and replicate ideas at home. Boards focus on easy-to-achieve gardening activities such as growing an acer in a container, cultivating bamboo in pots, planting bulbs in layers, growing roses in containers and creating a water garden in a barrel.
Woodlodge’s phenomenal growth continued at Glee 2018 with the company smashing all targets from previous shows and resulting in an influx of orders with its product lines proving to be an instant hit with garden retailers. With a bigger and more spectacular stand in the heart of Hall 6, new planter designs and an extension of existing popular ranges, Woodlodge cemented its position as the market leader of garden pots by more than doubling its sales from last year’s leading industry event.
Beautiful and timeless designs have been brought to the aisles of Glee, as Woodlodge launched its William Morris collection of planters at the show.
Woodlodge has announced it will once again be raising money for Greenfingers Charity at Glee 2018 by hosting a raffle in aid of this worthy cause.
Proudly celebrating its seventh year of support for Greenfingers, Woodlodge will sell raffle tickets throughout Glee, donating the cash raised to the charity dedicated to creating magical gardens for children who spend time in hospices. This year’s prize comprises of an exceptional selection of Prosecco piled high in a prestigious extra-large pot, from the company’s Heritage Garden collection.
At Glee this year, Woodlodge, the UK’s leading supplier of garden pots, will be promoting its partnership with the UK’s leading terminal illness support charity, Marie Curie, to raise vital funds and awareness.
The Marie Curie charity pots will be on show for retailers to order on the Woodlodge stands (6T30-U31 and 6T40-U41).
The stackable pots, available in three different colours, all display the charity’s well recognised daffodil logo, and will help to raise money to help nurses care for more people with a terminal illness.