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Garden Trade industry news
As activity ramps up for Glee 2019, GIMA – the leading trade association for garden product manufacturers - is encouraging new businesses and innovators to enter this year’s annual GIMA Innovators’ Seed Corn Fund (GISCF); a special fund set up to encourage grass root business and product development.
Judged by a panel of industry experts, the GISCF helps to bring to market never before seen products and inventions and aids the winners with the opportunity to showcase their creation to leading manufacturers, retailers and distributors within the gardening industry. A successful entry to the GISCF can help take a product from concept to a commercially viable and successful product!
Horticruitment UK Ltd is marking its 30th anniversary this year. In 1989 Horticruitment UK was born and was the first agency to provide a specialist recruitment service for the horticultural industry.
Originally set up to serve the Garden Centre and Nursery sectors, Horticruitment quickly established itself as one of the leading recruiters within the industry. This was further strengthened in 1999 when our current Managing Director Mike Fuller joined the company, since then we have developed our services to cover all sectors of the Horticultural and Landbased industries.
What can garden centres learn from supermarkets? Focusing on consumer retail psychology can unlock the secrets to higher sales
Supermarkets roll out a host of sophisticated techniques to encourage shoppers to part with their disposable income. From BOGOF (buy-one-get-one-free) deals to premium products strategically placed at eye level, every aspect of retail space dedicated to fast-moving consumer goods is engineered to maximise spend on high margin products.
The aroma of baking pumped to the front of stores gets customers salivating, ramping-up impulse sales of snacks. Everyday essentials are stacked at the rear of stores, to drive footfall right through the sales area, while checkouts are laden with tempting last-minute treats. Some retailers install smaller floor tiles in areas of higher value goods. It’s said that the sound of trolley wheels rapidly clicking over tiny tiles encourages consumers to slow down – resulting in longer browsing time – and higher spend.
Its already that time of year again when the creative minds and practical brains get together to design and manufacture our 2020 ranges. We are working hard to add new and improved products to each of our 10 core categories: Pot care, rusty range, plant supports, climbers, growing, brackets, patio planters, accessories and gift ware, Autumn and Christmas.
Choice Marketing has announced the addition of 3 new garden centres to the Group. Highfield Garden World, from Whitminster joins from the 1st July 2019, and Blackbrooks Garden Centre of Sedlescombe has also added their 2 new garden centres, at Hastings and Lower Dicker, adding significant turnover to the Group.
This brings the total number of centres within Choice Marketing to 45 and a group retail turnover in excess of £135m.
Tim Greenway, Managing Director of Highfield Garden World said “As of 1st July, we are excited to join the membership of Choice Marketing. After many successful years as members of the Great Western Partnership, we now felt this was the correct time to move to a much larger buying group with a new marketing company. We look forward to meeting many of the members at various upcoming trade shows or at the Choice annual conference”.
Manchester-based pet bedding and accessory specialists Scruffs® have recently supported“Barking Mad Dog Rescue”, a rescue and rehoming charity based predominately in Romania.
Barking Mad Dog Rescue was formed when Hilary Anderson and Alex Shipp, travelled to Romania in a bid to understand the stray and abandoned dog problem across the country.They said: “Nothing could have prepared the Barking Mad team for the impact of seeing so many beautiful, affectionate dogs, all desperate for attention, crammed into a small shelter. Many were thin, all were full of ticks and fleas.”
Since the initial visit, the charity now has teams which visit the country every two months. Since the charity was formed, over 1000 dogs have now found new homes in both the UK and Germany. The charity also feeds around 850 dogs every day across their network of partner shelters.
FOUR MEMBERS of staff from Wyevale Nurseries in Hereford were recently (June, 2019) presented with medals to honour their long service to the company.
Andy Johnson, Chris Mason, John Sockett and Sheila Jackson all received bronze medals from the Three Counties Agricultural Society for 30 years continuous service.
Heather Williamson, Joint Chairman at Wyevale Nurseries, said: “I would like to say congratulations to Andy, Chris, John and Sheila for receiving their long service awards. They have given a collective of 120 years of service to the business, which is simply amazing. We can’t thank them enough for their continued hard work and support. They are very skilled and dedicated staff members. We’re very lucky to have them as part of our team.
Following a busy day of judging at Warwick Racecourse (20th June), where around 170 entries were considered, the winners of the 39th annual GIMA Awards have now been confirmed. However, the garden retail industry has to wait a few more weeks to find out who wins, when this year’s winners are revealed on July 4th at the five-star Celtic Manor Resort.
The 2019 judges certainly had some tough choices to make. With over 170 products, services and campaigns fighting it out to receive the highly respected accolade of GIMA award winner, it was safe to say that the competition was tight.
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