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As the market for indoor plants continues to experience phenomenal double-digit growth, Woodlodge is rebranding its indoor pot collection – to be called Root – while expanding its product offering to incorporate fresh new designs that will help retailers to grow category sales.
The Root indoor collection will be launched on the Woodlodge exhibition space at Glee (NEC Birmingham, 10th – 12th September). The new additions to the Root indoor pot collection include woven and bamboo pot covers, to cater for consumers who are seeking the latest in style, while the addition of natural designs will appeal to a wide sector of shoppers who are on the lookout for pots that will blend in with modern or traditional interior décor.
Woodlodge is already renowned for its market-leading line-up of indoor pottery, which includes the company’s instantly recognisable Heritage Garden range, hanging pots for high-impact displays, as well as floral and contemporary designs. To build on this success, Woodlodge will further expand its Root collection by unveiling a variety of sizes of indoor pots, including larger containers to cater for specimen plants.
Indoor plants have been experiencing a resurgence in popularity over the last year, driven by a trend on social media which has seen a new generation of younger consumers, particularly millennials, uploading images of their urban indoor jungles to social platforms such as Instagram. Consumer awareness of the health benefits of indoor plants, which are proven to clean the air and remove toxins, is growing, too.
According to a report in The Daily Telegraph earlier this year, “green-fingered youths have contributed over 2.2million posts of trailing greenery” using the hashtag #plantsofinstagram. The report claimed that sales of cacti have risen by 34% compared to last year, while purchases of peace lily are up by 23%. The Garden Centre Association’s Barometer of Trade found that sales of houseplants were up by 17.4% in May. Houseplant sales rose by 26.5% in March, too.
Michael Wooldridge, Managing Director at Woodlodge, said:
“The growth in sales of indoor plants has transformed the sector into one of the fastest-growing categories of garden retail, and a resurgence of interest in houseplants is driving demand for indoor pots and containers, as consumers seek out innovative and stylish ways to display their expanding collections of indoor foliage. By rebranding our indoor range as Root, and adding new lines to the collection, Woodlodge is ideally positioned to help retailers to cater for growing demand and expand category sales.”
The extensive line-up in Woodlodge’s Root collection will ensure that there is a style and size of pot to accommodate every taste, whether consumers are looking for pot covers to accommodate cacti, succulents, bonsai and orchids, or a large high-impact indoor container to throw the spotlight on a giant houseplant.
To find out more about the expanded Root collection, buyers should visit the Woodlodge exhibition space at Glee (stand 6S30-T31)on 10th – 12th September.
For more about Woodlodge’s market-leading product offering, visit www.woodlodge.co.uk