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‘Shrinkflation’ still a problem says Johnsons Lawn Seed

Leading UK lawn seed supplier Johnsons Lawn Seed is continuing to campaign for quality within the consumer market and looking to address the persistent problem of ‘shrinkflation’, i.e. packets being filled with less seed, or bulked out with cheaper, substandard seed. It’s a problem that continues to negatively impact the supply chain, says Consumer Manager Guy Jenkins.