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Woodlodge has expanded its flagship Heritage Garden range of classic containers, offering retailers additional opportunity to drive sales of pots and containers this spring.
The Heritage Garden line-up, an iconic range with proven sales appeal, is inspired by traditional horticulture and the nation’s love of gardens. It is one of the most instantly recognisable brands of prestigious containers, combining classic design with contemporary style.
Michael Wooldridge, Managing Director at Woodlodge, said: “Garden centres are reporting strong spring sales, with favourable weather over Easter underpinning retailers’ confidence in the season. We know that our flagship Heritage Garden Pottery range is highly regarded by consumers, and expansion of the range for 2019 hands retailers the opportunity to further grow sales, with new lines that appeal to shoppers of all ages.”
Tudor Terracotta Pots sporting the Heritage Garden Pottery logo will up the stakes in terms of sales appeal and ability to clock-up impulse sales. Made from the highest quality clay, Tudor pots offer the potential to create a timeless display in any garden space. Their classy design holds broad appeal across a wide spectrum of customers - from traditional shoppers looking for terracotta to enhance mature gardens, to first-time consumers seeking stylish pots for urban entertaining areas.
Two-tone Heritage Storage Jars in brown and cream and brown and white, displaying an oversized Heritage Garden Pottery logo, are real eye-catchers with the potential to rack-up sales from shoppers looking for more traditional planters. The unique shape of these jars was inspired by vintage farm jugs, while their classic style glaze adds a traditional atmosphere to any garden.
Regal is a notable addition to Heritage Garden’s fireclay collection. This faux lead square displays the Heritage Garden Pottery logo as well as a stylish lattice effect, giving a weighty appearance that belies its easy-to-carry properties. As this authentic planter ages, its beauty is preserved due to naturally-retained salts from within the fireclay material. It’s a winner for displaying in-store where it will make a formal, grand entrance to any doorway.
The Ancient Collection of pots takes the rustic look to a new level. This line-up of heavy earthenware pottery is built to last, making a statement with bold use of the Heritage Garden Pottery logo. These planters hold the key to adding an instant rustic effect to any patio or garden.
A further expansion in the Heritage Garden range sees the addition of Woodlodge’s Rattan Basket Collection. These strong, durable and lightweight baskets are neatly-woven, made from 100% natural rattan, and conceal a hidden plastic lining. With two sturdy handles making them easy to lift, these are simple and stylish baskets that offer retailers a new line for driving sales of outdoor living goods.
Outdoor clocks are rising in popularity and Woodlodge is expanding its Garden Clock Collection to cater for growing demand. New to the Heritage Clock Collection are timepieces in antique grey, oiled brown, grey green and modern green. The range all have quartz accuracy movements and come with a three-year guarantee to inspire consumer confidence. Suitable for outdoor or indoor use, clocks are supplied pre-boxed with a wall-fixing kit and battery included.
To find out more about Woodlodge’s expanded Heritage Garden collection, or the company’s market-leading product offering, visit www.woodlodge.co.uk