This autumn, GIMA’s Knowledge Exchange programme will be bolstered with two new one-day workshops, this time focusing on optimising key social media channels such as LinkedIn and Instagram to grow your business, as well as looking at ways to advance existing Microsoft PowerPoint skills. Places are filling up fast, so interested parties – both GIMA members and non-members – are invited to secure their place now to avoid disappointment.
The first workshop, taking place on November 6th and led by leading industry PR agency, Hornby Whitefoot PR, will look at the impact LinkedIn and Instagram have had on business, and will break down how brands can optimise a presence on each platform to boost their engagement. From handy hints and tips on how to create a winning strategy, and how to better interact with your audience, as well as basics such as setting up pages/accounts, the workshop will also explain the difference between the two platforms and outline how they achieve different goals.
As activity ramps up for Glee 2019, GIMA – the leading trade association for garden product manufacturers - is encouraging new businesses and innovators to enter this year’s annual GIMA Innovators’ Seed Corn Fund (GISCF); a special fund set up to encourage grass root business and product development.
Judged by a panel of industry experts, the GISCF helps to bring to market never before seen products and inventions and aids the winners with the opportunity to showcase their creation to leading manufacturers, retailers and distributors within the gardening industry. A successful entry to the GISCF can help take a product from concept to a commercially viable and successful product!
On Sunday June 2nd three brave souls from the UK garden retail sector will be taking to the skies to raise £15,000 for the Greenfingers Charity. Here we catch up with one of the ‘wing walkers’, GIMA Director, Vicky Nuttall, to find out more about her FUNdraising journey.
“I’ve recently celebrated a milestone birthday, so I felt it was time to get out of my comfort zone and challenge myself. The Greenfingers Wing Walk came along at the perfect moment, so I just knew I had to get involved! After all, what is more ‘out of your comfort zone’ than flying across the skies of Wiltshire whilst strapped to the top of an airplane?! Weirdly, I couldn’t jump out of a plane, but standing on one whilst it completes fly-bys, dives and banks feels so much more achievable! The landing is one area I’m trying hard not to think about, as is the acrobatic elements, so I’ll be working to focus on the whole experience rather than individual elements.
“Additionally, I am a proud ambassador for Greenfingers so have been looking for an opportunity to show my continued support of the charity. I’m also a proud Garden Re-Leaf Day Sponsored Walk 100 miler (it’s an exclusive club of three) and over the last five years have raised funds that way, but now just feels like the right time to do something different, and to really throw myself into an exciting challenge.
GIMA has announced Wednesday 29th May as the date of the next Buyer Connect session - featuring buyers from Crocus, Wayfair and Haskins Garden Centres.
As the GIMA Awards gets set to celebrate its 39th anniversary in 2019 (July 4th, Celtic Manor), this year’s judging panel has been confirmed.
Featuring buyers from both leading independent and multiple garden centres, DIY giants, and members of the trade and consumer media, this year’s panel brings with it a wealth of experience that will no doubt help them to pick the best that GIMA members have to offer.