Evergreen Garden Care, the company behind Miracle-Gro® and Roundup®, has launched a brand new UK website as part of the company’s international refresh of its digital platforms.
The LovetheGarden website has been built on the same platform as its international counterparts, creating a consistent International website presence which combines both shared and local content. The look of the new website has also been given a sleek and modern refresh and offers improved user experience thanks to its mobile optimised web design.
With over 600 of articles, the new website is a hub for any keen gardener or gardening amateur and includes helpful tips and advice on how best to care for your outdoor and indoor space.
Evergreen Garden Care and its portfolio of market leading brands will be exhibiting at Glee with marketing campaigns, new POS and, most importantly, exciting product launches for 2020.
The new stand features a number of different immersive zones aligned with each product area, including lawn care and feeding, to showcase Evergreen Garden Care’s ongoing commitment to product development.
Designed to illustrate Evergreen Garden Care’s impressive research and development heritage and unique facilities in Levington, the stand features a modular greenhouse to create a supersized world where visitors can be immersed into the brand and gain a deeper understanding of the products.
Experts will be on-stand throughout the exhibition to talk about the new products in detail and how to deliver outstanding results.
With warmer weather on the horizon and the first signs of Spring making an appearance in gardens, Evergreen Garden Care’s latest £3.5 million TV advertising and multimedia marketing campaign is designed to communicate the key messages and product benefits of the company’s most tried and trusted brands to millions of consumers across the country.
The TV campaign supports Evergreen Garden Care’s powerhouse brands, Miracle-Gro® and Roundup® and will run from late March until the middle of June. The key messaging that runs across all four adverts is that with the help of these well-known brands you can unlock the love of the garden by creating a green oasis for all to enjoy whatever the occasion.
What are the options a garden centre has to showcase lawn care products?
There are many different ways to merchandise lawn care products ranging from informative how-to product displays clearly showing consumers which product they should be using and when through to actual ‘living’ displays with examples of grass that has been treated with certain products to give a visual indication of the effectiveness of a product. Consumers, and particularly younger gardeners, are far more likely to make a purchase if they have had a positive shopping experience. Therefore creating eye catching and engaging displays is a great way to entice potential customers to come into store and make a purchase.
Is it good enough to just keep them in packs on a shelf?
Evergreen Garden Care UK has strengthened its commercial team with three new senior appointments within marketing and sales.
Ann-Marie O'Riordan joined the company in mid-August as Marketing Director with responsibility for brand, product and category developments. She brings with her a wealth of experience having held senior marketing roles, including the role of UK & Ireland Marketing Director, for more than ten years at Akzo Nobel.