Evergreen Garden Care and its portfolio of market leading brands will be exhibiting at Glee with marketing campaigns, new POS and, most importantly, exciting product launches for 2020.
The new stand features a number of different immersive zones aligned with each product area, including lawn care and feeding, to showcase Evergreen Garden Care’s ongoing commitment to product development.
Designed to illustrate Evergreen Garden Care’s impressive research and development heritage and unique facilities in Levington, the stand features a modular greenhouse to create a supersized world where visitors can be immersed into the brand and gain a deeper understanding of the products.
Experts will be on-stand throughout the exhibition to talk about the new products in detail and how to deliver outstanding results.
As part of the company’s ongoing commitment to sustainability, Jane Hartley, Marketing Manager at Evergreen Garden Care, will be conducting talks throughout the show and highlighting key initiatives the organisation has undertaken, such as reducing the amount of single use plastics across its packaging.
Visitors to the stand will also be able to find out more about Evergreen Garden Care’s multi-platform consumer marketing plans for 2020, which includes a TV, digital and in-store campaign, and see the new product packaging first-hand.
Looking ahead to Glee, Mark Portman, Managing Director of Evergreen Garden Care, commented: “We’re delighted to be exhibiting at Glee this year and announce our exciting product innovations for 2020, which includes Performance Organics and Small and Simple ranges and rebranding across growing media.
“Our new products are the result of extensive consumer research, which has identified key drivers for growth within the category, and our unique research and development facilities.
“We have put a high level of investment behind the marketing campaign for next year to support the new product development, which will continue to drive footfall into our retailers and convert consumer interest and awareness into more sales.”
Visit Evergreen Garden Care on stand 8E30-F31 in hall 8 to find out more or visit www.lovethegarden.com