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Evergreen Garden Care and its portfolio of market leading brands will be exhibiting at Glee with marketing campaigns, new POS and, most importantly, exciting product launches for 2020.
The new stand features a number of different immersive zones aligned with each product area, including lawn care and feeding, to showcase Evergreen Garden Care’s ongoing commitment to product development.
Designed to illustrate Evergreen Garden Care’s impressive research and development heritage and unique facilities in Levington, the stand features a modular greenhouse to create a supersized world where visitors can be immersed into the brand and gain a deeper understanding of the products.
Experts will be on-stand throughout the exhibition to talk about the new products in detail and how to deliver outstanding results.
Vegepod, the Australian manufacturer of innovative raised garden beds, will be showcasing its range at GLEE 2019.
At the show the company, which launched in the UK in spring 2018, will be focussing on sustainability. In the midst of the “war on plastics”, Vegepod will be highlighting that its polypropylene beds are indeed eco-friendly, particularly when compared to timber or iron raised alternatives. With a minimum 10+ year lifespan they outlive untreated timber counterparts five fold without the need for harvesting and deforestation. Additionally, the Vegepod eco-covers manage the climate of plants by allowing water and air to penetrate but not insects, encouraging plant growth. Furthermore, the self-watering functionality reduces water usage by 80% and furthers the products’ sustainable credentials.
Its already that time of year again when the creative minds and practical brains get together to design and manufacture our 2020 ranges. We are working hard to add new and improved products to each of our 10 core categories: Pot care, rusty range, plant supports, climbers, growing, brackets, patio planters, accessories and gift ware, Autumn and Christmas.
Retailers seeking products of the future and the latest in-store merchandising ideas need look no further than the Retail Lab at Glee. Now in its third year, this inspirational feature area, in association with the Horticultural Trades Association, is bursting with ideas. In fact, 61% of Glee’s visitors say they will attend Glee 2019 as a result of seeing the Retail Lab last year. Here, we meet one of the sponsors of this year’s feature – the German pot, container and plant accessories manufacturer Scheurich, which is eager to demonstrate its latest creations when the Retail Lab throws open its doors.
When it comes to stylish pots and plant accessories, Scheurich is a household name for both garden centre buyers and consumers alike. The Retail Lab at Glee holds strong appeal for Scheurich, as it is a repeat sponsor. The company’s Sales Director, Peter Taylor explains why: “Scheurich has chosen again to sponsor the Retail lab as it shares the same forward-thinking strategy, strongly focusing attention on innovation and customer story-telling, as well as capturing and inspiring the fast developing 'social consumer' in their quest to achieve the right look.”
Retailers seeking products of the future and the latest in-store merchandising ideas need look no further than the Retail Lab at Glee. Now in its third year, this inspirational feature area, in association with the Horticultural Trades Association, is bursting with ideas. In fact, 61% of Glee’s visitors say they will attend Glee 2019 as a result of seeing the Retail Lab last year. Here, we meet one of the sponsors of this year’s feature, Meadow View Stone, who brings over 25 years’ experience of supplying the widest range of imported and exclusive decorative aggregates and landscaping stone to the garden centre industry.
Meadow View Stone’s Marketing Director, Sarah Hill, said: “We’ve been a sponsor of the Retail Lab since its initial conception, and see it as a fantastic tool to not only showcase our products, but also view it as an opportunity to gain great insight into current trends/buying direction.
As garden retailing continues to thrive, with double digit year-on-year growth, the future for our industry continues to look bright. One place where this optimism will shine through will be the forthcoming Glee exhibition (10th – 12th September, NEC Birmingham), where 550 plus suppliers will join with 7,000 UK and international key decision makers, buyers and trend setters, to showcase the future of gardening.
Matthew Mein, Glee’s Event Director, said: “The market is reporting a strong start to the 2019 season, with sales up 37% year-on-year. A combination of good weather, and consumers retreating to their homes in a time of economic uncertainty, has paid dividends for our industry. As such we move into the 2019 event with a sense of excitement regarding the future development and growth of our sector. From an engaged audience, the potential of the ‘millennial pound’, new tech hitting the market, and a wealth of existing ranges continuing to hit the mark, Glee 2019 will be a thriving hub for the garden retail market, offering unrivalled value for both suppliers and visitors.”
In an exciting move to help build Glee’s ongoing relationships with consumer media and their readers, it has been confirmed that Grow Your Own magazine will once again be bringing its annual Great British Growing Awards to Glee 2019.
Having hosted the ceremony to critical acclaim at Glee 2018, following a move from their previous home at the Edible Gardening Show, the Great British Growing Awards is back! These awards recognise all that is great within the gardening industry – from tool companies, to seed suppliers, garden writers to fruit nurseries and everything in between, as well as garden volunteers and community growing spaces.
This year, the awards will be supported by a panel of industry stalwarts making up the judging panel, including Katie Lane (Lavender & Leeks), Rob Smith, Charles Dowding, Will Livingstone, and the GYO team. In an exciting move, the winners of the 21 categories for the 2019 awards will not be announced until the exhibition itself, making it an even more thrilling prospect for nominees and the wider market.
With catering and food sales continuing to offer major add-on profit opportunities for garden centres, leading garden trade show Glee (10th – 12th September, NEC Birmingham), will be offering retailers extensive inspiration at the newly introducedTaste Village.
This new Taste Village will provide food and catering suppliers - particularly smaller brands, niche suppliers and start-ups - with the opportunity to participate and exhibit as part of a larger group.
Offering exclusive exhibition packages, exhibitors within the Taste Village will be able to enjoy an enhanced shell stand exhibition space, a listing within the Glee website and the show’s dedicated preview and catalogue. The close proximity of the Taste Village to the show’s leading feature, the Retail Lab, will also mean great footfall from a range of buyers and key decision makers from a wide range of independent and multiple garden centres.
If you have a team of willing participants and a weekend spare, then the inaugural Greenfingers Glee to Monte-Carlo Banger Rally could be just what you are looking for.
This exciting new event will see teams from across the industry pitch themselves against each other to travel from Glee at the NEC Birmingham, to the world-famous Monte-Carlo on the French Riviera. But to make it even more exciting, each team must complete the 1,000mile course, commit to raising at least £1000 all in a car worth no more than £500!
The rally won’t be about speed, but instead teams will be faced with exciting challenges and adventure along the way, all with the aim of putting the FUN into FUNdraising.
As the leading trade show for the garden and outdoor leisure sector, Glee is a key date in the calendar. With just five months to go until the doors open on the 2019 event (10th – 12th September, NEC Birmingham), the show’s organisers confirm that this year’s exhibition will be a bigger and more vibrant showcase of the best the industry has to offer.
Glee prides itself on delivering a format for business growth, be that through locating new product innovation, sourcing new supply partners or simply through unrivalled networking and educational opportunities. The 2019 show will continue to build on this success, with the richest selection of content available at any garden retail exhibition.
Each year the show delivers in excess of 7,000 UK and international visitors, with a strong focus on senior level management and decision makers. At the 2018 event, over 60% of visitors had direct purchasing power, and over 70% placed orders either at the show, or post-event. This level of purchasing power is expected to increase as garden retailers continue to find a point of difference for their product offering ahead of the 2020 season.
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