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The beating heart of Glee, the Glee New Product Showcase provides a one-stop-shop for all the latest product innovations from around the show. Each year 11 products are selected as winners by a panel made up of leading industry figures and gardening experts. Six months have now passed since the 2018 winners were crowned, making it the perfect time to catch up with some of the brands to find out how the award has helped grow business, and to see what 2019 has in store.
Glee is always a key event in the calendar for Westland Horticulture. Not only is a prime opportunity to speak to existing retailers while recruiting new stockists, it is also the chance to showcase new products and unveil months of product development for the first time. At the 2018 exhibition, the company launched two new products - the Squirrel Proof Suet Pellets from Peckish and the New Rodenticides Range from Deadfast, both of which were awarded best new product awards in their individual categories.
Woodlodge’s phenomenal growth continued at Glee 2018 with the company smashing all targets from previous shows and resulting in an influx of orders with its product lines proving to be an instant hit with garden retailers. With a bigger and more spectacular stand in the heart of Hall 6, new planter designs and an extension of existing popular ranges, Woodlodge cemented its position as the market leader of garden pots by more than doubling its sales from last year’s leading industry event.
Hot on the heels of last year’s success, Vitax will be taking its experiential marketing stand one step further in 2018 as it continues to showcase its award-winning packaging, point of sale material and new products.
Visitors to Glee will be encouraged to explore Vitax’s product garden as it takes them on a journey of how its leading brands can be used in a real garden setting.
New product lines will be on show as well as additions to key ranges, but supporting garden centres to help educate gardeners and recommend the right product is at the top of the agenda.
Woodlodge has announced it will once again be raising money for Greenfingers Charity at Glee 2018 by hosting a raffle in aid of this worthy cause.
Proudly celebrating its seventh year of support for Greenfingers, Woodlodge will sell raffle tickets throughout Glee, donating the cash raised to the charity dedicated to creating magical gardens for children who spend time in hospices. This year’s prize comprises of an exceptional selection of Prosecco piled high in a prestigious extra-large pot, from the company’s Heritage Garden collection.
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