Glee returns to the NEC Birmingham from 16-18 September 2025, and if food and catering are part of your garden centre’s offering, the Food @ Glee sector is your must-visit destination.

From emerging food and drink brands to innovative catering solutions, Food @ Glee is designed to help garden centre cafés, restaurants and farm shops thrive.Sample new tastes, explore quality suppliers, and spark fresh inspiration with:

•    Fire, Grill & Chill – live cooking demos and tastings for real-world menu ideas
•    A handpicked showcase of artisan producers and gourmet innovation
•    New and emerging food and drink brands to refresh your menu and delight your customers
•    Products tailored for hospitality in garden retail

Fuel Your Food Offering: Visit the Feed Your Business Stage
Ready to shake up your garden centre’s catering? The Feed Your Business stage serves up powerful insights and game-changing ideas—from clever food service design to cutting-edge catering innovation. Don’t miss expert talks packed with practical tips to help you refresh your menu, boost sales and keep your customers coming back for more.
Get inspired by industry leaders including:
•    Paul Pleydell, expert in strategic design for garden centres and rural businesses
•    John Cunningham CFSP, chief executive of the Foodservice Equipment Association and champion of hospitality innovation
•    Robert Tate, managing director of Appetite Me, specialising in catering innovation
Don’t miss their insights that could transform your food and catering approach.

Plus, don’t miss out on these exclusive perks:
•    20% off Avanti West Coast travel (book by 2 Sept)
•    Discounted hotel rates with complimentary cocktails and exclusive food and drink offers
•    Local dining discounts near the NEC

Whether you're looking to refresh your menu, grow your food retail offer or connect with like-minded professionals, Glee is where ideas come to life.
Get your FREE ticket today and be part of the UK’s leading garden retail event.