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Copycat Brits' Garden Wars
COPYCAT Britons are getting green-eyed when it comes to their outdoor spaces, new research reveals.
The survey of 1,492 adults carried out by garden and conservatory furniture e-tailer Alfresia.co.uk, revealed that 53% of Brits judge their garden based on their neighbour’s.
Keen to keep up appearances, 71% of British residents even reveal that they would make improvements to keep up with their neighbour’s updates.
Garden dining sets are the most copied outdoor updates, with 69% stating that this is one of the key areas of inspiration they take from those living close by.
This was followed by plants and flowers, which is something that gives more than half (55%) of Brits garden envy and landscape design – an aspect of the garden which makes the curtains twitch for 48%.
Garden heaters and lighting (42%) and storage solutions (36%) are the aspects that make up the top five.
Outdoor envy amongst neighbours is said to reach new levels for more than 1 in 5 (21%) who admit to having argued with a neighbour over their garden.
1 in 10 have even resorted to making an excuse to visit their neighbour in order to get a better view of their outdoor space.
Craig Corbett, marketing manager at Alfresia.co.uk, said: “As a nation we are very house-proud and so it seems this is the reason for Brits getting so envious when it comes to their outdoor spaces. For many people, their neighbours’ gardens and terraces can be seen from windows, meaning Britons can have a good nosy without being spotted.
“However, like all design choices and tastes, these do vary from individual to individual and are very personal choices. Whilst it’s great to take inspiration from other places, Brits should work to create a space that they’re proud of rather than one which they have designed to compete with another.
“With a greater selection of affordable yet stylish furnishings on offer, individuals can easily refresh their garden without breaking the bank – what’s more there are some great summer savings to be had so that Brits can create their perfect outdoor space whilst the sun is still shining.”
Those living in Oxford are the most likely to get garden envy (75%), followed by those living in Newcastle (68%).
Alfresia.co.uk sells a unique range of garden and conservatory furniture, cushions, barbecues, outdoor heaters and premium kitchen appliances via its website.
For more information, visit www.alfresia.co.uk.
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