The European General Data Protection Regulation comes into force on May 25th. You may be already be putting into practice the necessary preparations in your garden centre – but is your website ready to cope with the changes? Here, Paula Halliday, Head of Digital Delivery of Formulate Digital, discusses the effect that GDPR will have on corporate websites and how digital agencies can help ease… Read more
Material matters: LifestyleGarden® sets benchmark for artificial wicker material usage
Riding high from its successful exhibit at the SOLEX trade event, which saw the industry shower praise upon its new Eden Project partnership range and the DuraOcean® chair made from ocean plastic – the latter scooping the 2019 SOLEX New Product award – LifestyleGarden® has shone a light on its other benchmark setting material usage, particularly its Petan® artificial wicker collections.
Over the last decide, artificial wicker has become the mainstay of outdoor furniture design. But until now the majority of material used has been non-recyclable. This means that at the end of their lifecycle there is no choice but for consumers to add their old furniture to landfill, contributing to the ongoing plastic waste issue that is shaping much of our political and economic agenda.
Recognising this, LifestyleGarden® developed an alternative; an alternative that looks to minimise its impact upon the environment. Introducing Petan® LifestyleGarden®’s exclusive artificial wicker alternative material.
Made from raw polyethylene mixed with eco-friendly colour additives, Petan® is 100% recyclable, making it the environmentally friendly choice. No harmful chemicals are used to make Petan®, yet it maintains durable and weather resistant properties. The specially formulated blends that make Petan® also provide a unique look and extra strength which makes it hardwearing and able to withstand heavy use. Additional benefits of Petan® also include colour fastness, and flexiblity of material for a more comfortable experience. This flexibility of material also means that more complex weave can be achieved, creating unique and beautiful designs exclusive to LifestyleGarden®.
Paul Cohen, LifestyleGarden®’s UK Sales Director, said: “It’s not enough to just bring to market beautiful designs anymore. In a world where consumers – and retailers – are making more environmentally conscious decisions, we have a responsibility as manufacturers to deliver greener and more ethical solutions. Petan® is just one example of this within our current portfolio, which
continues to deliver environmentally friendly solutions that don’t compromise on design, quality or product longevity, and this is something we will endeavor to build on in future product development.”
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