In July 2011, Hillview Garden Store CEO and industry stalwart, Boyd Douglas-Davies announced the inaugural Garden Re-Leaf Day at the Garden Retail Awards in London. Now in its eighth year, Garden Re-Leaf Day is the biggest charity fundraiser in the garden industry’s calendar and has raised over £600,000, including over £70,000 in 2018 alone.
Positioned as the garden industry’s answer to Comic Relief and Sports Relief, the aim of Garden Re-Leaf Day was to celebrate the start of the garden year with fundraising events to raise money for Greenfingers, a charity dedicated to improving the lives of children in hospices through the creation of magical gardens.
For the garden industry, the day creates valuable team building opportunities and brings more shoppers into garden centres earlier to extend the peak spring season. Garden centre managers, staff and other industry professionals tirelessly set up fun and exciting ways to not only raise money for Greenfingers, but also to promote gardening as an enjoyable pastime.