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Following the launch and resulting success of its dual merchandising product displays, Vitax will continue to fulfil the demand for specialist products for 2019 with the launch of its new feed and compost ranges.
With over 10 new products on show at Glee for the first time, it was Olive Tree Feed, Tree & Shrub Planting Feed and Japanese Maple Organic Acer Feed along with Tree Fern and Palm Feed which generated the most interest.
Hot on the heels of last year’s success, Vitax will be taking its experiential marketing stand one step further in 2018 as it continues to showcase its award-winning packaging, point of sale material and new products.
Visitors to Glee will be encouraged to explore Vitax’s product garden as it takes them on a journey of how its leading brands can be used in a real garden setting.
New product lines will be on show as well as additions to key ranges, but supporting garden centres to help educate gardeners and recommend the right product is at the top of the agenda.
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