Manchester-based luxury pet bedding manufacturers Scruffs® have announced a massive re-brand to its Tramps® collection of cat products.
The re-brand will see all “Tramps® for Cats” products be listed under the main Scruffs® brand from early 2019, and the company are set to introduce several new product ranges to provide a more luxury feel to the collection.
Scruffs® Rustic, Habitat & Haven collections of bedding will make up the new “Scruffs® for Small Dog & Cats” product line-up later this year. Existing products, including the Tramps® Self-Heating Cat Beds, will be re-branded in 2019.
A company spokesperson said: “Scruffs® Rustic beds are produced using contemporary wooden box,with a lowered curved entrance for easy accessibility. The box is accented with a stylish ‘worn brass’Scruffs® logo, and has carry handles on each side. A super-soft faux rabbit fur inner cushion sits neatly inside the box, to provide the ideal environment for your pet to relax. For practicality, the inner cushion is machine washable. These beds are predominately designed for cats and miniature breeds, they are available in a variety of colours.”
Dubby Klyne, Sales Director at Scruffs®, said: “2019 is set to be an exciting time for Scruffs® as we undergo one of the biggest re-brands in our history. Scruffs® has continued to see successful growth year-on-year since launch in 2005, and we are now in a position to offer our products under one,household brand name.”
Scruffs® is expected to launch their new small dog & cat bedding collection towards the end of 2018. More information can be found at www.petslovescruffs.com or via contacting firstname.lastname@example.org.
For more information on any Scruffs® new products, or for general enquiries, please contact the Scruffs® marketing team on email@example.com or via phone using +44 (0) 161 702 5060.