Hornby George PR is proud to announce that it has been named the winner of the inaugural GIMA Associate of the Year Award at the unforgettable GIMA Awards 2025, held last week at the Celtic Manor Resort. 
 
The Associate of the Year category is voted for exclusively by GIMA (Garden Industry Manufacturers’ Association) members, making this accolade especially meaningful for the Hornby George PR team. Having worked closely with GIMA and its thriving community for many years, the agency is deeply committed to supporting the association’s work, raising the profile of its members and amplifying the voice of the wider garden industry. The award stands as a testament to that shared passion, trust and collaboration.
 
Founder Kimberley Hornby George said: “To my amazing Hornby George PR team – thank you. Your hard work speaks volumes, and I couldn’t be prouder. To the GIMA members, thank you for trusting us to amplify your voices, and in particular, thank you to those members who have, over the years, become clients and friends. Your belief in us means the world.”
 
About Hornby George PR
Founded by Kimberley Hornby George, Hornby George PR is a boutique communications agency specialising in public relations for the garden, home and lifestyle sectors. Known for its strategic, authentic and relationship-led approach, the agency works with a diverse portfolio of clients including GIMA, Glee, the Greenfingers Charity, and a host of leading suppliers and brands across the garden trade.
 
The agency’s core team - Charlotte Cowell, Fiona Garcia and Sally Jee - brings together decades of experience across journalism, communications, and marketing. Together, they form the heart of Hornby George PR, supported by a wider network of talented professionals covering all areas of PR, digital marketing, content creation and strategy. This collaborative model ensures clients benefit from the right mix of expertise, creativity and insight for every campaign.
 
Beyond her agency work, Kimberley also plays an influential role in the wider garden media landscape as Co-Chair of the Garden Media Guild, a body representing almost 500 members of the garden press, including writers, broadcasters, photographers and influencers. This role has not only allowed her to champion the importance and visibility of garden media but has also helped elevate the services offered by Hornby George PR. The experience, insight and unrivalled network Kimberley has built through the Guild have further strengthened the agency’s offering, ensuring clients benefit from a unique blend of media expertise, strategic vision and industry connection that few can match.
 
Find out more
If you’re a brand, supplier or garden centre looking to raise your profile, tell your story and connect more meaningfully with your audience, Hornby George PR can help you find – and amplify – your voice.
 
With deep industry insight, unrivalled media connections and a genuine passion for the garden, home and lifestyle sectors, the team works collaboratively to deliver PR that makes an impact.
 
To discover how Hornby George PR can help your business grow, visit www.hornbygeorgepr.com or email kimberley@hornbygeorgepr.com